From service to interaction, I always prioritize 'how would the user feel?'—regardless of the design medium.

Service, Interaction Sueyoon Lee Service, Interaction Sueyoon Lee

MoodFlight

Moodflight is the new way of traveling for tourists in 2030. It is an interactive and personalizable eVTOL that provides a high-end experience for group travelers who cares about the quality of travel.

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Service Sueyoon Lee Service Sueyoon Lee

Science Expedition

“Science Expedition” is a science museum visit program service for families with elementary school kids. We propose a science expedition that invokes children's long-term interests in visiting the science museum.

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Service, Product Sueyoon Lee Service, Product Sueyoon Lee

3-Steps to Hobby

"3 Steps to Hobby" is a hobby box subscription service for elderlies who find difficulties in starting new hobbies. We designed a secret hobby box prototype with an easy-to-follow three-step method.

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Product, Interaction Sueyoon Lee Product, Interaction Sueyoon Lee

Color Palette

“Color Palette” is an interactive and educational table lamp for children that resembles a brush and a palette. You can mix and change the hue of the light by brushing the color from a palette.

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